Job Purpose

The Digital Channel Manager role is a linked grade of 9 and 10. The Digital Channel Manager who are newly appointed into the role will be a grade 9. To reach grade 10 the Digital Channel Manager will need to demonstrate their relevant skills and experience in the role post qualification through a progression panel. The role of the Digital Channel Manager is to develop, implement, and manage the Government of Jersey's digital marketing strategies to enhance online presence, drive traffic, and achieve business goals. This role involves overseeing digital campaigns, managing social media channels, and analysing digital metrics to ensure effective engagement with target audiences. The Digital Channels Manager is also responsible for executing targeted paid digital advertising campaigns across various channels to enhance outreach efforts, curating content, and engaging with audience responses on the Government of Jersey's social media platforms.

For a full Job description please see following link - Job Description

For an informal discussion or further information plaese contact Vicky Barclay - v.barclay@gov.je

Job Specific Outcomes

• Managing Government of Jersey social media platforms, creating engaging content, and monitoring and responding to audience interactions, including providing support with crisis communications.

• Provide support and training to other departments on social media management. This involves equipping team members with the necessary skills and knowledge to effectively utilise social media platforms for their respective objectives.

• Engage with the audience, building relationships, and addressing any issues or concerns in a timely and professional manner.

• Execute successful paid digital advertising campaigns across platforms such as Google and other paid for channels.

• Collaborate with the marketing team to develop digital content strategy aligned with the campaign goals and target audience preferences.

• Effective distributing of digital content through various channels, such as email marketing, social media platforms, paid for media channels, digital display screens, influencers and partnerships.

• Analyse the performance of digital content campaigns, generating reports on key metrics, and using data insights for optimising content strategies and campaigns.

• Collaborate with the marketing team to develop a digital content strategy aligned with campaign goals and target audience preferences, and implement effective software solutions.

• Ensure compliance with relevant social media policies, guidelines, and legal requirements. Upholding Government of Jersey standards and protecting the government’s reputation on social media platforms.

• Ensure adherence to processes, best practices and legal requirements is crucial. You will review and validate that these protocols are followed, protecting the government’s reputation on digital platforms.

• Provide accurate cost estimates, quotations and supplier payments for projects and monitor budgets to ensure that financial resources are effectively managed throughout the production proce 

Qualifications

A level 5 qualification in digital media OR equivalent 5 years relevant work experience.